What is a Brand Strategy if it isn’t a fresh perspective on the world through the lens of the brand? I develop rock solid brand foundations, stand-out brand positioning, and inspiring brand visions for brands big and small.

Nothing shifts perspective quite like getting out of your own head and out of the office. Great research frees us from the blinders of “Me-search” and helps to really understand people and what they need. I design, execute (+moderate!), and synthesize research that shapes provocative challenges that are the first step toward effective ideas.

One of the biggest tools of perspective-shift is an insight. Not only do I uncover and brief with powerful, inspiring insights that lead to effective, award-winning ideas… I’ve even written the book deck on them; I’ve developed engaging training sessions to help agencies and brand marketers get to better insights and briefs.

Like the Jeopardy category, not the smelly leaves/flowers/twigs. I’ve found in my career that often my most valuable role is figuring shit out that no one else knows what to do with (including me, before I dig in!). Like how to create a sensory safe color palette for kids on the autism spectrum or how to build a single purchase journey that involves both B2C and B2B.

I’ve won some and lost some and learned a lot along the way. I always loved pitches because of the freedom to get to bold creative, but hated them because they happen after hours. Put me on your pitches while your strategists are busy with their day jobs. They’ll love you for it and you’ll love the focus I can give to it.

Do you have an awesome person who is taking leave and need someone to cover while they’re gone? I can do that. I can even answer to their name and adopt their mannerisms if it helps with the transition.

Effies and Chiats and Lions, oh my. I’ve done work and written submissions that have won almost every major award.

I give great hugs, just ask my mom. It’s all going to be ok, really. Let’s just hug it out. You got this. And if you don’t, remember the Pale Blue Dot. That thing you were worried about probably isn’t that big of a deal anyway.