JENNAIR
Bound By Nothing
PROBLEM
Once regarded as a super-premium appliance pioneer, JennAir found itself vulnerable and out of touch after decades of resting on its laurels. The brand had become synonymous with “entry-level luxury”
TRUTH
Kitchens have evolved to be focal points of design in the home, but the category “status brands” all offer the same stainless-steel suites and monotonous ideas of luxury
PERSPECTIVE SHIFT
From tidy functional appliances added to beautiful kitchens
To disruptive design elements you want to design a kitchen around