When you look at earth from 900 million miles away - a tiny dot in the vastness of space - it makes you think differently about what’s really important (and what isn’t).

Carl Sagan said, “It's been said that astronomy is a humbling, and I might add, a character building experience.”

I’m no astronomer, but throughout my career, I’ve returned to this image to remind myself of the power of changing perspective in getting to what’s really important for brands.

I’ve put that power to work for brands of all different shape and size. I’d love to do that with you, too.